---------------------- www.psychlotron.org.uk ---------------------- Name of resource: Measuring attitudes: asking or observing? Submitted by: Aidan Sammons Specification details: AQA-B Other spec: all Details: Activity/worksheet covering two general approaches to measuring attitudes (or, indeed, to researching psychological processes). Questions invite students to consider the strengths and weaknesses of observation versus asking questions and to identify some factors ahat may affect the validity of data so obtained.